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Old 07-11-2020, 08:23 PM   #1701
Mr. Nerfect
 
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Quote:
Originally Posted by Slik View Post
1.904 million

Tough situation for FOX, a few green spots below but at billion dollars over five years is probably looking like a poor financial investment!
#1 in the demo in their time slot. Funny how no one talks about it, yet Tony Khan says that is all the rage except on Wednesdays.

Quote:
Originally Posted by BigCrippyZ View Post
No, they're buying ad space to get their products in front of the millions of 18-49 year olds that live in the 80+ million households in the U.S. who have cable or satellite. Pretty sure advertisers have much better data and insight on their potential consumers in the U.S. and the most cost effective ways to reach them.

Most advertisers don't care about demographic diversity, they want to advertise to people who can and will buy their products right now. Data consistently shows that the ideal U.S. consumer to most advertisers is a white person between the ages 18 and 49.

It's not rocket science, you just have to choose to not be such an idiot who refuses to learn or understand it.
They're not getting millions of people watching AEW, period. Cut your shit. You've gone full delusional. They were averaging about 350k people in that demo on Wednesday. They're selling slots to Sensodyne, because the average age of the AEW fan is 45 and they've probably done further research to discover that they're not the most trendy specimens on Planet Earth. That's what their insight gives them.

And yes, I'm sure advertisers do get way more than Showbuzz charts. That's my fucking point, you zealot. That's why the whining from Jericho and Khan is so fucking hilarious. That's why I criticize people who take the numbers so literally, because they don't imply how those demos are further broken down and whether or not advertisers see value in them, whether due to stigma or market research.

Advertisers care about a lot of things. They care about making money RIGHT NOW (which might be why they'd choose the product with the larger global reach and more diverse audience from the start), but they also care about the growth and perception of their products, not only in the immediate sense, but also over time. Do you want to see your average AEW fan wearing your clothing label? Some businesses might say yes, and others might say no.

Maybe it's just because I'm an idiot, but me no able to think of ads aimed at different races. Me no understand telebision. All matter is 45 year old white men. Me need learn how to read Showbuzz chart. Showbuzz chart teach POWER LEVEL!
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