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Originally Posted by Jordan X
Isn't it quite obvious that it's not just WWE that is falling greatly but ratings in general are a fraction of what they were 20 years ago. Am I totally off base here? Obviously if you look at WWE you see a decline pretty much since The Invasion angle, but couldn't the same be said about TV ratings in general?
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Yes in general but for sports its more of a mixed bag. Like the NFL last season went up in ratings and I think they've been up ever since the post-Kaepernick kneeling controversy.
When WWE was pushing for new tv deals, they were selling themselves hard as being equivalent to sports in terms of being DVR proof and as a reliable live content provider. FOX bit big on that sales pitch which is why they started talking about using their sports properties to help promote Smackdown.
WWE not having an offseason unlike sports is actually hurting them more than helping since they don't get any real chance to rest and recharge their creative batteries.