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Originally Posted by Mr. Nerfect
Are advertisers really going out of their way to buy ad space to cater to a bunch of 48 year old white dudes who still have cable? That seems extremely archaic. NXT would surely have a more diverse audience, and they’re also plugged in all around the world. And why the fuck wouldn’t viewers matter? Old people don’t buy shit? Especially if they’re lonely wrestling fans that like jacking it to the Women’s Division? That’s some bullshit.
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No, they're buying ad space to get their products in front of the millions of 18-49 year olds that live in the 80+ million households in the U.S. who have cable or satellite. Pretty sure advertisers have much better data and insight on their potential consumers in the U.S. and the most cost effective ways to reach them.
Most advertisers don't care about demographic diversity, they want to advertise to people who can and will buy their products right now. Data consistently shows that the ideal U.S. consumer to most advertisers is a white person between the ages 18 and 49.
It's not rocket science, you just have to choose to not be such an idiot who refuses to learn or understand it.