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Originally Posted by Triple A
Weren't you and Noid talking about how ratings are fake and don't mean anything when AEW was winning for like 95% of the other weeks
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The ratings aren't fake, but they aren't exactly reliable. Nielsen themselves cite a 10% margin of error on them. It's why AEW fanboys getting super-psyched by an alleged 7k win is fucking ridiculous. The only people who take the numbers that literally are AEW fans and Dave Meltzer.
Insert the Mitch Hedberg joke about 1 million people auditioning for American Idol. What an oddly specific number. You'd think it would be 1 million and 2 or something.
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Originally Posted by xrodmuc316
Yeah, just like I did five posts ago...
Seriously though, I never said they were fake. Just an insignificant metric because such a limited sample size simply cannot represent accurate data.
AND I was making fun of people getting hyped over 100,000 and Especially 20,000 in a specific demo, like Jericho did.
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Yep, exactly this. NXT's "win" this week wasn't by any definitive margin. But it is nice cosmic justice to see the "technicalities' swap side to favor the better overall product.
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Originally Posted by BigCrippyZ
Yes, yes they were, primarily because they know absolutely jack shit about how actual ratings are calculated or what they mean to broadcasters or advertisers.
In fact, Jericho is 100% correct.
50+ viewers (and shows who have majority viewers who are majority 50+) are basically meaningless for advertisers because a huge % of them don't spend for shit, especially based on or because of advertising. After 18-49, 12-18 is the next best target demographic, but they have significantly less spending power and influence, and most of their actual spending power comes from their parents in 18-49 group.
That's why unless you have a HUGE number of 50+ viewers, even if you have more total viewers, you're going to rank significantly worse than the programs who may have less total viewers but a large % of them are age 18-49. That's why AEW beat WWE, and also why MTV, etc., beats Fox News, MSNBC, CNN, etc.
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Haha, you're just sore because all the criticisms about AEW are completely true.
Advertisers do care about older demos, you fucking git. 18-49 meant something once, but now advertisers have access to and are way more interested in more diverse information. In addition to that, the economic structure of demographics have surely shifted, as has the average age of the person who still has fucking cable. Never mind that younger people can be watching at people's houses that factor into other demos, and those demos can buy for other demos. Fuck's sake, man -- take Meltzer's dick out of your mouth.
A lot of advertisers have moved to different mediums too, because appealing to 200,000 white 45 year olds on basic cable may not be the best way to really get your product out there these days.
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Originally Posted by xrodmuc316
Actually, I know exactly how advertisers and tv execs view the numbers. In fact my argument has always been that it is a very archaic way of looking at it.
Nielsen's own estimates puts there being 120+ million households with tvs, representing 307+ million television watchers.
So out of 120+ million households, Nielsen uses roughly 40,000 Nelson boxes to obtain data, then apply their formula from 40,000 boxes to forecast what 307+ million people are watching, based on the average ages of people living in those 40,000 households.
If you use that, you are saying 1 box represents what 2999 other households are watching, or 0.0003% sample size.
The number of total viewers per household is a bit over 2.5 people, for 100,000 total viewers which would mean their estimates are based on 0.0008%, a bit better, but still not even a half of a half of 1%.
The 70,000 difference in viewers in the 18-49 age range stems from a difference of 21 boxes in households that have somebody that age.
Advertisers and TV execs and anybody else putting any substance whatsoever in what these numbers represent, the difference in viewing habits of 21 people, well like I said, tv ratings in 2020 mean jack shit.
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Boom.