Quote:
Originally Posted by Triple A
Weren't you and Noid talking about how ratings are fake and don't mean anything when AEW was winning for like 95% of the other weeks
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Yes, yes they were, primarily because they know absolutely jack shit about how actual ratings are calculated or what they mean to broadcasters or advertisers.
In fact, Jericho is 100% correct.
50+ viewers (and shows who have majority viewers who are majority 50+) are basically meaningless for advertisers because a huge % of them don't spend for shit, especially based on or because of advertising. After 18-49, 12-18 is the next best target demographic, but they have significantly less spending power and influence, and most of their actual spending power comes from their parents in 18-49 group.
That's why unless you have a HUGE number of 50+ viewers, even if you have more total viewers, you're going to rank significantly worse than the programs who may have less total viewers but a large % of them are age 18-49. That's why AEW beat WWE, and also why MTV, etc., beats Fox News, MSNBC, CNN, etc.