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Probably people starting to realize why bother watching or getting quickly caught up with what happened on RAW. Also Smackdown arguably did a better job with the Rumble build than RAW despite personally not being that interested in their matches for the show.
Like the Lana/Rusev storyline was only very popular online due to the train wreck quality of the storyline and not something that was actually well written or would entice people to stick around for the long term. Same for RAW's other big storylines lacking that hook to keep people interested after a while.
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