Quote:
Originally Posted by Ben Rodrigues
I've always been curious how age demographics are calculated. If someone could enlighten me I would be most appreciative.
|
Its sort of like how opinion polls are done with getting a certain amount of people participating and some basic personal data to create the sampling needed.
Then from there its just finding out what those people watched each day and plugging the data into equations to get the projected numbers and demo breakdowns.
When I got contacted to do it a few years ago, mine was book based instead of devices connected to every tv in the house. Was used for some other ratings stuff they tracked.