According to the Observer, early PPV buys numbers for AAA's NY show were beyond abysmal.
Quote:
Originally Posted by Observer Newsletter
The PPV numbers were so low you wouldn’t believe them. In more than one market with a high percentage of Hispanics, there were 0 buys, as in not a low number, but zero. Based on actual numbers we have, it would indicate less than 60 buys nationwide and even that may be high because the early market actuals included heavy Hispanic markets. There must have been some iPPV numbers, but our response level was very low.
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