End goal for New Japan is to increase the number of people who hear about New Japan. Working with a bigger promotion does that. Would Okada look good on WWE television? I can understand the fear there, but that’s a different issue.
WWE’s goal would be to prevent a New Japan/AEW working agreement. It also allows them to get their talent exposed in a context that the AEW audience admires, creating potential fab movements around certain talent. Having WWE talent involved in the best critical matches gives them bragging rights and interrupts AEW momentum. Do I like it? Not from the perspective where I want AEW to succeed, but I don’t think WWE cares about that.
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