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I think "the money is in the chase" is a bit of a myth. Especially in modern wrestling when people's immediate interest seems to be in the performance. I can already hear the bitching if Jericho wins the belt first, with people tuning out because it's "just like WWE" (regardless of whether or not they have a plan for Jericho or not).
What would make potential fans the happiest? Would it be for Jericho to be a heel parading around for a few months as champion, because he's the guy with the most recognition to people who aren't watching, or him being shoved on his ass and being humbled up and sent back to the drawing board?
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