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When AEW starts signing "WWE rejects" solely to have them hog the spotlight or be put over at the expense of their own home grown and/or developed stars, then people can start to become worried over AEW's future.
Impact's problem was never them signing stars released by WWE but their constant habit of tossing their own stars to the side just to cater to whatever was the newest shinny toy dumped by WWE or old star(s) looking for an easy paycheck. Joe's star status in Impact took a big hit when they signed Angle and Hogan's notoriety with hogging the spotlight once caused a TNA title change to be delayed because he refused to be outshined at an event.
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