The way Lashley was presented in his first run, as a bit of a golden goose, felt like they wanted him to replace Lesnar in a sense, which fueled everything there a bit. Plus, the guy's have the same initials, lol. It's not much, but "BROCK LESNAR vs. BOBBY LASHLEY" with those two dudes, in perfect form, on a billboard makes wonderful sense.
I feel for Lashley a bit. He's never been the worker Brock is. His selling and his execution of stuff is a lot more forced and clunky. The guy's a freak of nature though, and when presented in a proper way, there's no reason he can't have the "Wow!" effect on your average fan.
I think the guy is hurt a bit by his physique in context of the modern era. They wanted him to be a babyface, but it looks absolutely ridiculous selling for dudes like Sami Zayn, who he looks like he should be able to pick the bones of. But if he did that, fans would revolt.
It probably would have been smart to bring him in and put him against someone like a John Cena. The fans wouldn't mind Lashley destroying Cena and would probably cheer it. Put him against heels like Orton, Wyatt, Harper and maybe have him squash Miz a few times. The fans wouldn't spit him out then. But then you've got to ask what the point of coddling a guy so much in 2018/2019 is. It's a lot of effort to just get to one match, and then you're left with the question of "what next?"
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