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JR is a prestige signing. He is a beloved “star” in wrestling, was the voice of the WWF when it was the hottest thing on cable, and has worked as an executive in a high level not only next to Vince, but has been involved in managing WCW and Mid-South. He brings a familiarity with not only wrestling fans, but possibly some network executives as well. Guys I’m there 30’s and 40’s in prominent positions would have been teenagers or in their 20’s when wrestling was a fad, and if they were ever fans, even if fleeting, there’s probably some nostalgia for his calls.
By offering him (allegedly) the most lucrative contract a commentator has received, AEW is flexing their muscles. They’re showing that they can and will get Vince loyalists and can outdo the industry leader in certain aspects. He’ll be useful in negotiations with TV networks and merchandising manufacturers. I’m picturing kids toys with JR’s iconic voice “Bah gawding” and selling the talent of today as the hottest things going, with the intent to not only have something with a bit of life, but the memetic quality to remind the parents of kids that there can be wrestling outside Vinceland.
JR’s name came up in the early rumors for a reason. He’s one of the most important signings you can make. He is a beacon to the industry that there is life after Vince. He pumps credibility into this thing just by signing on the dotted line.
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