I’ve gotten into an argument with people on here before about this, but I have no doubt that FOX and USA have it written in that if WWE underperforms they can opt out. They’re paying for a service, and that’s a predictable number of viewers to sell time to advertisers. If the advertisers hold because they are doing better than most things on television, it may not be an issue, but there is potential for a Jamie Kellner-like issue here, where WWE’s faster-than-the-industry trend of performing worse than TV, comparatively, becomes a bone of contention.
|