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The Broken/Woken stuff just never took off in WWE for a variety of reasons...took ages to get started with it because of the legal issues, WWE not really understanding the character beyond "Matt Hardy laughs funny", etc. Plus his team with Bray doesn't seem to be particularly interesting. I'm not really sure they'd be able to salvage interest in the gimmick at this point.
But no matter how it was executed, he still got to do the gimmick in WWE which from all indications was one of his goals when he re-signed. He also got a nostalgia run with his brother which saw him get one of the biggest pops in recent memory and is the very definition of a "WrestleMania moment" the company always harps on about. He's about to turn 44 and has two young kids at home, hardly would be a surprise if he's decided to call it a career after SummerSlam.
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