My problem with Mojo Rawley as a face act is that he's such a pristine golden boy type. He's the dude that works hard, shows up every day, does well in school, does well in sports, gets all the girls, etc. It'll be hard for the neckbeards of the world to get into a guy who is such a winner at life who is also probably really humble and listens to whoever his coach is.
Obviously generalizations as I don't know the man, but that's how his history has been presented. It's easy to resent an overachiever like that. I'm not saying he's going to be the next Rock or anything, but that's sort of the blueprint I'd use with Rawley. Push him as a face, let the fans revolt, turn him heel and roll with the punches. Maybe in time he'll become "cool" enough to turn face again and give a solid run on that front.
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