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If done correctly, the IC and US belt would have enough prestige and importance to cover the times when a certain brand doesn't have the WWE title as the top feud.
Would mean treating both belts more like the classic IC belt in the sense of being the real workhorse belts and legit stepping stones for stars to reach the next level. Problem is the WWE has shown plenty of times before if its not involving Cena or requires dedicate long term planning, they lose interest very quickly.
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