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I think almost all the current problems can be summarised by a lack of effort from the writers. Little touches and skits and fleshing out of characters means it is easier to write feuds about different things other than "pinfall over champion". Most importantly, it makes us care about the character and any little thing can catch on a create a star.
It's just so routine and monotonous right now. Faceless name A beats Faceless name B in nontitle match. Exchange wins...expected to be interested in them fighting again on special event.
A little variation and character build could provide so many different characters, feuds and keep heat while not having the match 3 times before a PPV
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