I always go with the casual person flipping channels appeal
If someone is flipping through and sees Rosemary come out to a Manson song, and act all creepy, they will be possiBly intrigued. Maybe they watch a bit and like the product. That's how tna has to nab new viewers, they aren't a household name like wwe. But then when the crazy clown with a bullet hole paint job on his forehead that's cool looking is announced as CRAZY STEVE I think it just wastes the cool effects.
Shit he could just come out and say a new name and no one would care, he's not established as crazy Steve where he has to keep the name.
Have Rosemary come out and do her stick and Steve shows up and says his name is Hot Topic or whatever goth name they land on that's better than crazy Steve.
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