I was gonna mention Lesnar's reign as making the title bring a "big fight feel" with it. There are examples where the title's prestige is being raised even if they end up going in reverse. So the idea that titles can't have prestige because we're adults is kinda BS. I was not a 10 year old kid and was well aware wrestling was "fake" during the attitude era and that didn't stop title matches from being incredibly meaningful within the story because they meant something. Same deal when Lesnar had it but to a lesser degree because they'd spent so long diminishing it that one man, no matter how credible, could only do so much.
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