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It can be executed properly. If the both the IC and US titles are presented the way the US title was when Cena held it, they become big deals.
If Owens win the IC strap and a returning Orton suddenly sets his sight on winning it from KO, that belt is instantly elevated because Orton matters.
Now imagine that program headlining one show exclusively, presented as a big deal main event and the primary storyline of the show. If you tell the fans its a big deal and book it as such, the fans will buy into it, much like they bought into Cena's US title run.
The world champ can have on going feuds with one guy over a number of weeks to culminate at a big show. It does not have to be defended 12 times a year. Nor does the champ have to wrestle everyv week.
I found it incredibly refreshing during Lesnar's run that he only had 4 total defenses after 8 months with the top title. The belt being on the line became more important and much more of a spectacle and attraction instead of a prop and seeming obligation.
The question is whether there's the creative wherewithal to execute it properly.
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