You can get to Triple H vs. Seth Rollins in a "Sting beaters" feud, sure. But where does that leave Sting for the future performances you can get out of him? And you're basically having two top heels fight over who is the tougher man. It's counter-intuitive for a wrestling product. Neither guy is going to have the momentum to turn and not lose steam incredibly fast as a babyface.
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