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I actually cared about Big Show again after he was fired and became a thorn in The Authority's side by fucking shit up. It was the coolest he'd been in a while, the crowd was actually eating it up and getting behind him, and him winning the title seemed like it would have been awesome.
Then Triple H rehired him, gave him the title shot against Orton and immediately had the authority beat the shit out of him that night and it was like "Oh. So he's just the big, "scary" face who falls to the numbers game and Triple H isn't sweating him anymore. Pass."
At this point they might be better off just not trying to convince people he's a threat every couple months and just getting the most out of the fact that he's incredibly likeable and charismatic by making him a midcard big friendly giant, semi-comedy babyface like back in the day when he was doing the impersonator gimmick.
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