My ideal concept for a brand split (and one that I was going to do in my EWR game before I got too busy to play it as usual) would be that all the champions float. World, IC, US, Tag, Divas. All of them. Champs can show up wherever they want.
Realistically the champs would spend chunks of time on one show depending on who they're feuding with at the moment but it gives them flexibility to change things up as they see fit. You could have the World Champ end the feud with a Raw guy and then focus on a SmackDown guy. So while that is happening you have the IC/US title holders feuding with Raw guys. So basically every show has different title feuds going on.
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