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I don't think putting Reigns in the Ziggler role at Survivor Series would have helped any. Part of what made that whole deal work was because it was Ziggler; a guy the crowd want to have moments like that.
A large part of the crowd haven't taken to Reigns, I don't think giving him a big rub in that match, with him hitting Spear after Spear and pinning opponents left and right would have helped him. You could Cena in the Ziggler role and half the crowd would have hated it, that's the reaction Reigns would have got. That section of the fanbase would hate him more if anything. They disliked the Royal Rumble win, and telegraphed a Title win at Mania. Adding another accolade to him wouldn't have built his momentum, it'd piss the fans off more.
Reigns has a lot going for him; a Superstar look, a level of presence, a quiet charisma, passable mic skills, decent in the ring, but he lacks tenure. The ground swell of support for guys like Ziggler and Bryan had a lot to do with the years they've put in and the (perceived) little they've been given. You can't manufacture the "underdog" support as easily as they'd like, you only have to look at Cena for that.
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