At the time, Steen felt Cornette was fucking him over and he wasn't going to do anything about his appearance (especially his weight). He goes from Steen to Owens, and he's cut his hair, trimmed his beard, and he lost a fair amount of weight.
And I can't help but think that Zayn could have made more money (and I'm sure he did well for himself) had he cut a promo. On one hand, I understand why he didn't. But at the same time, he rode the Generico train as far as it was going to go and as a good talker with a good look and a great bumper, he probably could have done more without the mask.
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