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Old 10-06-2014, 10:55 PM   #389
James Steele
TPWW's HHH Mark Since '04
 
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Originally Posted by el bobbo View Post
Does WWE get a kickback from Komen? This is advertising.
20% of pink-out merch sales go to Komen while WWE keeps the rest. Good PR, increased sales, increased female viewership, and being part of a relevant social movement is all win for WWE.
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