To be honest, I can kind of see where the "higher-ups" are coming from about the whole Yes! chant.
I personally thought the same at one point. It doesn't matter who you are, if you start saying "Yes!" while pointing in the air with both hands, a "Yes! Chant" will take off. Even Del Rio can do it, albeit without pointing in the air, and he does it in Spanish and he's also a Heel.
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