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WWE is taking steps against outside groups running Wrestlemania 31 weekend in Santa Clara, CA. As part of their deal running the market, WWE has locked in a no-compete with all city owned facilities in the market as well as several larger hotel chains. Promoters who usually run conventions and wrestling shows over Mania week have been told that non-competes won't allow any wrestling events to be held in those venues. Very smart move by WWE as with very few choices in terms of venues in that market that are close to WWE's events, it makes running the weekend not as financially feasible.
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This is like the Augusta National telling local golf courses they can't work during the Master's Tournament. I don't see why they don't instead try to work with various companies and be like "I know you want to do a show this weekend, here's the deal: we won't give you any shit, but you have to hype up our event, you have to one of your guys to put over one of the guys we'll send to get a pay day or allow our guy to do an autograph signing during intermission." Along those lines. Then they can incorporate the "WWE-Sponsored Events" around town taking place during Wrestlemania weekend.
Only downside being that the smaller shows might lose a bit of their autonomy. Beyond that, they can advertise to their usual audience that say "Zack Ryder will be wrestling so and so during our show on Wrestlemania Weekend!" Zack Ryder can tell his fans about how he'll be at this show if you want to see him in action. It works for WWE cause they can get a cut. It works for the boys because they get a payday they wouldn't normally get. It works for the promotion because they'll get fans that wouldn't normally come to their shows to see, continuing the analogy, Zack Ryder, and they're introduced to a new company. Hell, even have a scout come to a show or two to make it look like the workers have a chance to get to the next level.