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You wouldn't even need to keep everything so even. You could have a guy like Santino lose consistently only to pick up a big win against a dominant Wade Barrett. You have tag guys prosper in tag matches but falter in singles matches, whereas two singles guys thrown together in a tag match would struggle.
The main point though is that the format keeps these guys on screen longer than losing in the first 2 rounds of a tournament. Use that time to push a personality/character and it shouldn't really matter what their win/loss ratio is.
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