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I think a big cause is because companies have made the mistake of aiming games more and more towards the CoD/"Hey, Bro!" demographic. Resident Evil 6 being a good example. They are making games more and more alike.
That's not a demographic I see shelling out full price on games over and over again yet more and more games are aimed at them.
Also doesn't help that games are getting more expensive. NSMBU is, on average, £50. NSMB Wii was only £40, if not a little cheaper, when it first released.
So, between the hike in prices and the fact they are make more games with less variation, it's no surprise companies are having a hard time.
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