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Speaking of hyping up matches, WWE barely bothered to hype how important next week's RAW will be besides maybe a quick word or two during RAW.
On paper it should be one of the most important non-special RAWs in recent years considering next week is when Punk officially ties Cena's reign length. They've teased a bunch of times that milestone is more important than reaching a whole year as champion.
Probably now will end up as Cena just randomly demands to have a title match and the main event against Punk instead of using yesterday to build up the hype around Cena's final try against Punk attempt to break his record and make next week a "must see" RAW.
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