Remember reading about something involving the old lawsuit terms either expired or was reworked when the WWE was planning to go ahead with their Network plans. The WWE might have settled on a new deal to be allowed to show the old logo and name again.
Found something more recent which states the WWE finally got around to getting a new deal done in August with the Wildlife group.
Quote:
WWE recently revealed that their legal proceedings with the World Wildlife Fund was settled in the last quarter allowing the company to now display the old scratch WWF logo. The company was forced to blur the logo or hide it in recent years. PWInsider.com reports that WWE wanted the issue settled before the launch of the new WWE Network.
http://www.wrestleview.com/viewnews.php?id=1344469033
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