Ubisoft announces during a recent investor conference they think the free-to-play model should expand on consoles by favoring fully priced games instead of the current focus on free or cheap downloadable games.
Ubisoft revealed they are planning in the near future to start releasing more of their Triple A fully priced games into the free-to-play model on consoles while also hinting the model can easily become the new dominate model for the console market in the near future.
The idea is instead of having the free-to-play model favoring actual free games or cheap downloadable games which then add in micro-transactions, the model should start off with a larger fully priced game and then add in more item-based transactions. Companies can then earn more revenues this way than with the current model or even then what the current DLC can provide.
Ubisoft’s chief financial officer Alain Martinez said:
Quote:
“Free-to-play is a very flexible business model,” said Stéphanie Perotti, Ubisoft’s worldwide director of online. “The player has the capability to spend more than in a traditional model.”
“There will be free-to-play on consoles,” Martinez said. “But in the future, with games like Watch Dogs, we could see more opportunity for $60 games to learn from the free-to-play model. The next generation will offer more and more item-based content,” Martinez. “This will benefit our games’ profitability.”
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Of course the biggest benefactors would be larger gaming companies who can afford to produce and support more fully priced games than smaller companies.
http://www.screwattack.com/news/ubis...games-consoles
http://venturebeat.com/2012/09/27/ub...-in-all-games/
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