A former public relations employee from Sony has recently lashed out against the company saying they are "sending out titles to die" this upcoming holiday season.
His issue is Sony has done a horrible job in terms of focus and priority with the Vita potentially being impacted the worst.
He also revealed details of Sony has been trying to over cut their costs to their PR department to the point it now costs them more money to have an outside group do their PR work than their own internal PR branch before.
He also criticized Sony for "punishing" their other divisions because of their TV division's string of bad business decisions to the point of becoming one of the biggest money loosing divisions in the company.
Quote:
Recently laid-off Sony PR man Will Powers has taken to Twitter to share some views on his former bosses, questioning the company's recent business decisions and suggesting that its big titles are being thrown to the wolves. It's pretty stern stuff!
"You have to wonder what the hell PlayStation was thinking laying off more than half of their software PR team going into the holiday season," he said. "In typical fashion they're sending titles out to die, because they have no PR support -- LBPK, Sports Champions 2, Wonderbook.
"Worst part is, the PR department was already under-staffed. I feel sorry for those that remain there, because their workload just doubled. PR is non-revenue generating, but has a very low operating cost in relative terms to their results. Laying off to cut costs makes no sense."
Having laid out the PR problems in the cold light of day, Powers then moved onto its handling of products, most notably the PlayStation Vita.
"That being said, you have to question the priorities of the company as a whole -- What [is] the point of AdHoc multiplayer when no one has a Vita?" he continued. "Sony in general is serving too many masters. Each company should operate autonomously. PlayStation shouldn't suffer b/c TVs are overpriced.
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http://www.destructoid.com/ex-sony-p...e-235594.phtml
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Daily Recap:
1) List of companies who got shut down or negatively impacted by EA grows by one after PopCap announces EA has shut down their Dublin branch with 96 people being laid off. EA bought out the company last year for $650 million.
http://www.screwattack.com/news/ea-c...-bit-depressed
2) Blizzard is currently considering joining the free-to-play market with the potential of Starcraft II multiplayer being converted into the F2P model in the near future.
http://www.egmnow.com/articles/news/...r-starcraft-2/
http://www.destructoid.com/blizzard-...r-235534.phtml