I don't care for anything Valve does outside of L4D but I kinda agree with Figgy in a general sense... it's why I lost interest in FFv13. When a game is announced there's a grace period where I expect news, tidbits, even those little clues and hints frustrating as they can be, and after 2yrs show me the money.
Very few games are worth waiting for over two years, and in the extreme case of nearly an entire console generation passing by without so much as a demo - I stop caring. Don't tweet, don't reassure, I'm done with whatever it is you're doing. I'll care when you show me you care. I won't wait for you, plenty of games out there.
I was a Duke Nukem fan. I followed any and all pieces talking about Forever but after about a decade of my life, when real news came I didn't have the power to care. The dev was delayed, mismanaged, whatever. Plenty of games out there. Hell, I'm getting to that point with Star Wars Battlefront 3, and Battlefront 2 is my favorite Star Wars game.
Show me you care, otherwise I won't.
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