We don't know what the formula is for Superman in Hollywood. He had two incredible movies decades ago. And he, literally, only just came back in 2006 with something good but not quite what fans were expecting. We can't say what the problem is for certain, we can only guess.
I doubt it's because he doesn't beat people up, but it may be a factor. They should look to Superman of the DCAU to see what really sticks. Superman's World of Cardboard speech at the finale is something I think fans and mainstream can agree with for a Superman.
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