I've been really impressed with how Bryan has really branded himself since his World Heavyweight Title win. He went from being a guy that the WWE obviously trusted in the ring, to being a guy that they trusted for at least one World Title run, to being a guy who plays the heel role about as well as anyone. The WWE have tried to give Bryan some embarrassing defeats (not to hurt Bryan, but for entertainment value), and they completely backfired. Bryan snatched an opportunity dangled in front of him and has become a legitimate WWE main eventer. Well, at least for the moment.
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