EA announces they are putting a strong emphasis on "online universes" for all future games they develop.
The idea is for a single game covering multiple platforms to share the same "online universe" in a sense that anything done in one platform benefits the same game owned on a different platform. The games would all share the same online account and data which also means everything is saved on EA's servers than locally.
The examples EA gave involved playing FIFA on mobile devices can unlock achievements for the same game owned on the Xbox 360.
Quote:
Imagine a player gets up in the morning, plays an online match on his 360 before going to work. On the bus, on his way to work, he practices his free kicks on his tablet. At lunch he looks at the transfer window on his PC. On the way home he chooses his kit on his smartphone.
Here's the thing: when he gets home to play again on his 360 that evening, all those achievements and upgrades will be alive in his game.
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The company already tested this idea earlier in the year by having the iOS app for Mass Effect 3 help unlock and boost stats for the console versions of the game.
http://kotaku.com/5903724/ea-declare...rse-of-its-own
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Daily Recap:
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http://www.screwattack.com/news/rumo...veloper-strike
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http://www.egmnow.com/articles/news/...ame-next-week/