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Ok, after thinking about this, perhaps majority isn't the right term in some cases. I still feel that in CoD style games, competitive players probably put in 10x more hours in the games than all the casual players combined. Money-makers, however, is a more productive term.
ie; I play TF2 several times a day. I probably put in anywhere from 1-5 hours on any given day. I wouldn't consider myself hardcore. Just a gamer. But I'd say I'm definitely the audience Valve is trying to appeal to. MOST companies try and appeal to this audience. There are much smaller groups of people that play a lot more than me, and people who play a lot less. But I'm the group of players who periodically buys items, and spends money here and there on content. Tells their friends about the game, and how cool X new item is. With such a large group of players making up that category, those are the players who make them the most money. Those are the people who will complain the loudest about broken things.
Now, I'm sure with the addition of f2p, Valve has seen an influx of casual players. They may even be a 'majority'. However, THOSE are not the people who make them money.
The middle-group of players like myself, are the ones who will make a company money. We buy the content first, and convince other people to as well.
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