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I mean, the game's core mechanics are designed around coordination, precision, and staying alive to get killstreaks. The goal is to complete objectives before the other team does. They have a leveling system with challenges for very specific things, and stat tracking so you can compare to other people. It breeds competition.
To me, that says a very specific audience they had in mind when creating it. A 'casual' player will likely never be good at much of that. They might keep playing it for whatever reason, but the game rewards people who ARE good at its core mechanics. So who else is it designed for, but the people who focus on that type of competitive gameplay?
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