Lol, EA.
While I'm not blind to say that Valve are saints, I'm glad they're doing this and I hope EA takes a hit.
I was looking at pre-ordering The Old Republic, but Origin is the single most expensive place to buy it, they claimed that their digital copies were limited (by what? The digital delivery unicorns? Fuck off) AND they wanted an extra £5 for the honor of pre-ordering. Not a £5 deposit, an extra £5.
If you want EA PC games, grab them from here:
http://www.cdkeyhouse.com . They're usually better than half price.