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Old 07-14-2011, 12:39 PM   #3450
Kalyx triaD
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Quote:
Gamasutra: This is one of the first examples we've seen from Capcom of the new strategy of putting existing IP onto Western studios and creating new IP from within the company. Could you talk about that strategy, what it means, and why it's interesting to you as creators.

Dragon's Dogma producer Hiroyuki Kobayashi: For us, we have the two strategies working simultaneously. There is, as you said, giving our famous franchises to other companies to see what they can do. We're always looking for new challenges for us at Capcom, and one of those is creating new IPs -- new franchises that will resonate with the fans. For us, we wanted to try something new, and that's why we developed this title internally.

We look at the other franchises as our children: we grow them, we raise them, and then we send them out to other companies and see what they can do with them. That gives birth to things like the new DMC, Resident Evil: Operation Raccoon City, and such.
And it's been a fucking mess so far.
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