CM Punk is MONEY. He's awesome, has the potential to become a Superstar, and the company's #1 heel...
...I never understood why the WWE didn't capitalize on his "SES" stable, when he was talking about being "the savior" etc. If you remember, he also had a memorable role on a recent Royal Rumble (can't remember what year), when he had a long promo that was only interrupted by Punk eliminating whoever came in...that was AWESOME, too...so the potential has always been there.
But WWE never did anything with him until now...they had him feud with Rey and lose his hair, which was dumb.
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