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Vee-ta from what most people who speak Italian on gaming websites and forums are saying and not the older Latin version of Vi-ta.
It also appears to be related to cellphones being part of someone's "life" more than the Wii being part of playing games together to get the "we." Then again Sony originally marketed the PSP more as a handheld media device than a gaming handheld and only switched once developers started to bail and the iPhone/iTouch dominated media devices.
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