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On the contrary, I find her to be one of the most movie-friendly characters in Marvel's library.
Go with my Hudgens casting and you expand the age demo to net tweeners, tapping Twilight's target audience. Girls will be lured in, guys think she's hot. She'd fit with the possibility of X4 being youth oriented. Can give Hugh Jackman a new angle to work with (Logan as father figure).
Go with Alexander and you increase the 'sexiness', and present women with their own 'Wolverine'. She'd bring in those who enjoyed her in Thor, and she can promote the movie in hound-dog circles (Maxim, etc). Could interact with Jackman on a closer level (sibling, cousin), or outright be the 'feral character' if Wolverine doesn't make the movie.
Then there's the X-movies lacking a marketable action girl in general. It won't be Rogue.
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