A good way to stop the second hand market is to make a game that's good enough to keep. I still have Wind Waker, Double Dash and Melee upstairs because they are so good, I'm keeping them forever even though I've not played them in years. Same as I still have Hitman Blood Money, Fable II, Forza 3 and GTAIV despite being "done" with them for ages. They're so good, I'll keep them incase I want to play them sometime in the future.
I'm sure we all have games we like to hold on to incase we want to play them again.
Do a good job and people wont be so quick to trade in. Churn out a game that's average at best, it'll get traded in pretty quickly.
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