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I get that vibe, too. You know what I think it is (well for me anyway)? I'm just tired of the old Sony-owned/Fox-owned posture of Spidey and X-Men. What's going on with the Avengers is 100% more interesting to me and I feel like I'm 'witnessing' something before my eyes. Spidey reboot and X-Men 0 just seem so... Hollywood by comparison. They're even created for the same reasons, some perceived failure of the last trilogy finales, and they wanna start over like that's always a better idea.
But yeah mostly it's the whole Spidey's over here, X-Men's over there thing. I remember even saying if they're going for these kinds of reboots Marvel should just reacquire them and assimilate them in the new movie-verse. It doesn't need to be cross-over mania at the start - but imagine a post-credits scene after Avengers where Sam Jackson is explaining the superteam to a shadowy figure sitting across from him. The camera pans and we see Hugh Jackman smoking a cigar and turning the offer down, "I already have a team." Sam would be like, "They won't be enough for what's coming." Cut to black. Boom. There you go. More hype than Magneto in that silly helmet above, I tell you what.
/rant
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