The interview was somewhat vague since it is almost like he hints its possible in the future for EA to drop single player from games especially after their sports games gained a ton of money from DLC and online purchases ($45 million alone from FIFA 09 & 10 in DLC, Madden 10 or 11 had 35 people spend $1000 each on stats cards).
It was also odd for him to even mention it as a possibility based on the studios they owned and the games they make but since he mentioned how all the bosses had a meeting and discussed it, EA must have been considering it as a possible plan for him to leak it. It is similar to Activision saying how its possible to charge a subscription for their games but it hasn't gotten past the idea phase.
If anything EA will probably test the idea with a game and if the consumers hate it, they'll forget the idea even existed.
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