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Well, I'm not saying to not have Lexcorp/Luthorcorp as an element of it; most of my favorite Luthor stories have it in there. And I really don't want to see him running around in that ridiculous green battle-suit that he started wearing in the early 80s. But I've always felt that Lex is the kind of guy who's bent more on gaining genuine power rather than just making money, using his company and his wealth as just another means to an end for some even bigger master plan. Post-Crisis Luthor (especially during Byrne's original run) was more just bent on making himself richer, which to me made him less of an actual villain and more of just a dick.
I prefer the Armani suits and the giant tower to the old days of the purple spandex (or the real-estate schemes from the Donner movies), but to me, the obsessive megalomaniac is a far more interesting villain than a guy who just wants his stocks to rise a little higher.
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